Digital Engagement Lab

MORE users consuming MORE content LONGER.

Metrics show how many users view digital content and for how long.

One unanswered question is whether MORE users would consume MORE content LONGER

if new content presentation strategies were used for different types of users?

ALL USERS

have limited time and two types of interest. P-I-C-K content addresses those differences.

P-I-C-K CONTENT

Personalized, interactive and coherent media without "kick-outs" engage most users.

MOBILE LEARNING

A new interactive classroom format removes complaints of distracting devices.

MOBILE CONTENT

is much different for rapidly growing mobile audiences

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